How a Local Home Services Company Tripled Their Lead Volume in 6 Months
A multi-location home services business was losing local search visibility to newer competitors. We rebuilt their website, optimized their Google Business Profile, and launched a focused local SEO program.
Client requested anonymity. Industry and region shared with permission.
Losing Ground to Newer Competitors
The client had been operating for over a decade with a steady stream of referral business. But when newer competitors launched modern websites and aggressive local SEO strategies, the client's share of local search traffic dropped dramatically.
Their existing website was slow, outdated, and built for desktop first. Their Google Business Profile was incomplete, with outdated hours, no photos, and zero review response activity. Most critically, they weren't appearing in the Map Pack for any of their core service queries.
- Website conversion rate below 1% — industry average is 2–3%
- Google Business Profile ranking #8 in the Map Pack for primary service keyword
- Only 12 Google reviews over 10 years of business
- Service area coverage inconsistent across directories (Yelp, Bing, Apple Maps)
- No content on website targeting local search queries
A Full Rebuild, Followed by Consistent Optimization
We started with a complete website rebuild focused on mobile-first performance and conversion. Then we systematically optimized the Google Business Profile and built out a monthly local SEO program.
The strategy centered on three pillars: foundational site quality, citation and reputation consistency, and ongoing content aligned to how local customers actually search.
What We Delivered
- Custom website rebuild with mobile-first design and <2s load time
- LocalBusiness schema markup on every service and location page
- Google Business Profile: full optimization + weekly Google Posts
- Citation cleanup across 45+ directories (NAP consistency)
- Automated review generation system (text-based, post-service)
- 10 local landing pages — one per neighborhood served
- Monthly content: 4 blog posts targeting local service queries
- Response management for all reviews within 24 hours
Before vs After
Six months of focused local SEO — the numbers tell the story.
Search Console Snapshot
Organic performance, 6-month window.
Query terms masked with placeholders ([city], [product], etc.) to preserve client anonymity. Real metrics, real rankings, real business impact.
Measurable Growth in Every Core Metric
By month 6, the client was generating more leads from organic search alone than they previously generated from all marketing channels combined. They paused their Google Ads campaign because their phone was ringing too often to handle new paid leads.
We went from ranking nowhere to being the first business customers see on Google. The lead volume is more than we can handle some weeks — which is the best problem a business can have. Worth every dollar.
Want results like this for your business?
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