E-Commerce Scenario: A Conversion-Focused Rebuild
A growing e-commerce brand was driving traffic but not converting. We rebuilt their store around conversion fundamentals and paired it with a targeted paid advertising program.
Illustrative scenario. This page explains a diagnostic approach and project shape. It is not a measured result from a specific client. Our verified client work is on the portfolio.
Illustrative scenario. Figures model a typical conversion-focused rebuild and are not measured client results.
Heavy Traffic, Weak Conversion
The client had strong brand recognition and a healthy flow of traffic from social and paid media. But their conversion rate sat at 0.9% — well below the 2–3% e-commerce average. They were spending on ads that weren't profitable.
The root cause was the site itself: slow product pages, cluttered category navigation, a multi-step checkout with three unnecessary fields, and no trust signals above the fold.
- Site conversion rate of 0.9% (industry average 2–3%)
- Return on ad spend (ROAS) below 1.8× — barely profitable
- Average page load time 4.8 seconds on mobile
- Shopping cart abandonment rate over 78%
- No retargeting or email automation in place
Conversion-First Rebuild + Targeted Paid Advertising
We rebuilt the store with one goal: every page optimized for conversion. Fast, clean, focused. Then we layered in a disciplined paid advertising program focused on return on ad spend — not vanity metrics.
The redesign and advertising program launched together, so we could measure the full impact of the rebuild against the baseline and isolate what drove the growth.
What We Delivered
- Full e-commerce rebuild on modern headless architecture
- Single-page checkout with Apple Pay / Google Pay integration
- Product page redesign with social proof, clear CTAs, and persistent add-to-cart
- Core Web Vitals optimization — 92+ mobile PageSpeed score
- Retargeting campaigns across Meta and Google
- Dynamic product ads tied to site behavior
- Cart abandonment email flow (3-email sequence)
- Monthly creative testing across Meta, Google, and TikTok
Want to know what your business would actually need?
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